Business Research Proposal

Select a research topic of your choice based on a business issue and design a research proposal for this topic. The topic should be agreed with your Lecturer at least 4 weeks before submission date. This proposal should not exceed 2500words. (+/- 10%) (THE TOPIC THAT I HAVE CHOSEN IN THIS RESEARCH IS “COMPLAINT HANDLING” IN BUSINESS, IT’S ABOUT COMPANY IN BUSINESS INDUSTRY HANDLE COMPLAINT FROM CUSTOMERS, FOR EXAMPLE IN AIRLINES COMPANY. TASK Based on the selected topic, you are required to: • Develop a research question and an appropriate set of research objectives • Justify the choice of research topic including the background and context of the research • Develop a critical literature review of the research topic • Design a research methodology based on the topic selected. This would require you to develop a research design and justify your choice as appropriate. Your research design should include the following: Research Philosophy (e.g., positivism, interpretivism, realism and/or pragmatism) Research Approach (inductive or deductive) Research strategy • Discuss and justify the data collection methods – type of data, sampling method and target group • Discuss the data analysis procedure to be adopted • Discuss the possible ethical issues that need to be considered in this research • Discuss the methods by which you would ensure that the research was both valid and reliable • Discuss any possible limitations to this research • Provide a research plan (timescale) • Support with relevant references (Harvard format) In your data collection and data analysis section, discuss how you would collect primary data through the use of one or a combination of methods of data collection methods e.g. questionnaire, interview, focus groups, observation, etc., and how you would analyse this data. If you intend to conduct your research by using secondary data you will discuss the sources to be used, why those sources have been selected, their suitability, the challenges facing the secondary data researcher and the ethical issues involved in that approach. The above requirements are indicated as the required areas of focus for you to articulate your individual responses. The submission of your work for assessment should be organised and clearly structured in the order outlined below. Suggested Structure – Research Proposal 1. Research Proposal Title – Reflect as accurately as possible the content of your chosen topic. 2. Abstract – This is a brief statement of what you are intending to research. It should be no more than 150 words. This also needs, in brief, to describe the proposal content. 3. Introduction • Relevance of the proposed research to Business research • Place the proposed study in context • Justification of the chosen topic • Value of this research • Research Question and Research Objectives The research question would normally be one major question, but, exceptionally, it could be a small number (up to 3) question(s) that the research process will address. Research objectives (usually 4-5 different research objectives) must be clear statements that identify what the research process seeks to achieve. Both the research question(s) and research objectives must relate to the literature review. 4. Literature Review • Clear and precise knowledge that relates to the research topic. • Explains how the proposal relates to the academic debate which has been identified as part of the literature review. • Demonstrates a link between previous work and current work that has been done in your field of research interest. • Highlights in the literature review where your research question(s)/objectives came from. • Concludes with a Conceptual (or Theoretical) Framework. 5. Method This has to relate to the research questions and research objectives and shows how they will be achieved. Your method consists of the following parts:

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