Brief intro include SWOT of company
Areas for development strategic development strategic direction include academic definition for these
two terms.
short,medium,long term strategic planning(boston matrix)
Acedemic strategic models of choice (2 models do not use swot and pestle)
conclusion summerise what you have found in main body of report include references with
suggestions (no bullet points)
critically analyze practical recommendations what they can do and where they can go
Can you keep the word count at 3500 references doesn’t count towards word count