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Case: Penn State football

Students will work independently on an analysis of an organizational crisis of their choosing and the crisis communication surrounding it. Use the textbook, other course material, as well as independent research to support your arguments. Use correct spelling/grammar and cite your references.

The idea of the Case Analysis is to examine a real-life crisis, show a clear understanding of what took place, and then critique the company/individual in terms of how the crisis communication was managed. You are to analyze what was done well and what perhaps could have been orchestrated better and why. Please give your take on the crisis and your ideas about how it should have been managed, focusing on the steps that were taken and how they influenced the overall management of the crisis, positively and negatively. Discuss issues raised by the case in a focused, thorough and organized manner. Be creative – use your own ideas while referring to discussions and readings; don’t just rehash case history. The paper you submit has a maximum of 1200 words, excluding your list of references. Case: Penn State football Former Penn State defensive coordinator Gerald “Jerry” Sandusky was found guilty of sexual abuse, convicted of 45 out of 48 counts on Friday, June 22. He was accused of sexually abusing 10 boys over a 15-year period in a scandal that has rocked the university’s community. Several alleged victims have testified in the trial, which began on June 11 book: Crisis Communication: Theory and Practice by Alan Zaremba (ISBN: 978-0-7656-2052-1)

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