you can choose one case from : chipotle, google, twitter and Microsoft. Format: Conduct an external environmental analysis for the industry (as conducted in your individual case analysis, I-D in the SPPM)). Next, list the strengths and weaknesses for the individual company (I-F) (use quantitative measures and industry standards). Then, based on a pessimistic scenario that you create in a spreadsheet (II-A), make a strategic recommendation(s) (II-B) for the company facing a pessimistic future external environment, i.e. pessimistic scenario, and explain why your chose that particular industry for diversification. Include five or more references, excluding the case.