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Digital Marketing content of the report

1.      
Consumer Theory

2.      
Digital Platforms

2.1  
The Website

2.1.1        
Web Design

2.1.2        
Feng-GUI Analysis

2.1.3        
E-commerce

2.2  
Search Engine Optimisation (SEO)

2.2.1        
Similar web Analysis for November 2018

2.2.2        
Woo rank SEO Analysis

2.2.3        
Serplab Analysis

2.2.4        
Suggested Keywords

2.3  
Social Media

2.3.1        
Use of Facebook

2.3.2        
Use of Social Media for Customer Service or E-commerce

2.4  
Email Marketing

3.      
Mobile Opportunities

4.      
Zara Position Versus Competitors

5.      
Influencers of Strategies & Tactics

5.1 Brand

5.2 Segmentation & Targeting

5.3 Positioning

6.      
Recommendations

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Reference

 

 


 

Task Details A critical reflection on how consumer theory can influence the development of a multimedia strategy. ‘Critically assess the digital marketing strategies of an organisation of your choice.’ You will need to obtain the approval of your choice of company with your seminar tutor before starting your assignment. The assignment must take into account the following:

1. What platforms it has in place and how it should enhance them: the answer must be linked to consumer theory, concepts or models.

2. Its position against their primary competition (direct and substitute products).

 3. How its strategies and tactics are influenced by brand, targeting and positioning.

 4. The primary keywords it should employ and why.

5. What consumer theories, models or concepts it uses for its different segments.

6. How it has utilised mobile opportunities.

7. What recommendations you have for the organisation.

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