Identify an entrepreneurial opportunity. Conduct relevant opportunity research, then analyse and consider options for YOU personally starting a business venture or developing the specific business opportunity.
Address the following assignment tasks:
1. Describe your idea. Describe the process by which you have identified your idea. Draw on your study materials and the MARS Entrepreneur Work Book 1 at https://www.marsdd.com/wp-content/uploads/2012/12/Crafting-Your-Value-Proposition-WorkbookGuide.pdf
2. Develop a value proposition for your product/service and shortly discuss the process you have followed to develop the value proposition. After you have developed the value proposition, write down a succinct value proposition for your product/service. Draw on your study materials and the MARS Entrepreneur work book at https://www.marsdd.com/wp-content/uploads/2012/12/Crafting-Your-Value-Proposition-WorkbookGuide.pdf
3. Develop and describe the business model for your enterprise by using the ‘The Business Model Canvas’. Draw on your study materials and the MARS Entrepreneur Work Book 2 at https://www.marsdd.com/wp-content/uploads/2012/12/Business-Model-Design-WorkbookGuide.pdf
4. Building upon your value proposition and business model develop a business plan for your venture.