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Evaluate marketing strategies used to create/communicate customer value.

2. Evaluate marketing strategies used to create/communicate customer value. a. Analyze the marketing framework through a situation analysis. b. Evaluate target customer segments and positioning products within these segments. c. Evaluate the basis for market segmentation and approaches to segmentation.

3. Create an effective marketing plan. a. Develop recommendations based on market analysis and strategy. b. Develop strategies to assess performance and achieve marketing goals. c. Develop dynamic strategies for competing. d. Develop branding strategies for existing and new products or services.

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