You are required to produce a professional report which should include a detailed analysis of the following areas:-
(a) Profitability
(b) Efficiency
(c) Liquidity
(d) Gearing
(e) Horizontal common size analysis (using 2014 as a base)
(f) Vertical common size analysis (using total assets as a base)
(g) The evaluation of performance of business units in either Qantas or Emirates using financial and non-financial measures
(h) Conclusions and Recommendations
You should state any assumptions made and you are not required to comment on the investment performance of Qantas nor Emirates.