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(Google, General Motors, Kellogg, Apple): identify two components of that company’s external environment and explain how those components impact their particular strategy.

Choose a company of your choice for example (Google, General Motors, Kellogg, Apple).

Then, identify two components of that company’s external environment and explain how those components impact their particular strategy. Finally, speculate on one or two changes in the external environment that you expect is/are likely to have a major impact on your chosen company’s industry within the next five years. Be sure to detail how those changes may affect future strategy formulation and management.

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