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Identify the iPhone model(s) that are most profitable. Explain why this is so. Explain, and justify the metric that is best for gauging profitability.

Conduct an Internet search on the current profitability of the Apple, Inc. iPhone. Using the articles provided this week and at least three other resources from the NCU Library, write a five-page paper to rationalize the decisions made by managers at Apple, Inc. Remembering that Apple, Inc. is a global company, begin by conducting a PESTEL analysis for Apple, Inc. Cite the sources used to create the PESTEL analysis, and include discussions about the implications of each analyzed element. Then, using peer-reviewed sources from the NCU Library, or those provided in the course, respond to the key questions in the PDF:

1. Begin your paper with a one-paragraph synopsis of the case.

2. Include the PESTEL analysis in the paper. (APA formatted table or figure)

3. Identify the iPhone model(s) that are most profitable. Explain why this is so. 4. Define, explain, and justify the metric that is best for gauging profitability. 5. Assuming unlimited demand for every model, develop a plan for profit maximization that would account for a shortage of skilled labor in the current environment. 6. Explain the rationale for continuing to offer multiple models of the iPhone.

7. Complete the assignment with a conclusion. Based on your discoveries, use this paper to create persuasive arguments to support the decision. Length: 3 to 5 pages (not including cover page and references list), use APA formatting and style References: Include a minimum 3 peer-reviewed resources from the NCU Library. Your paper should demonstrate thoughtful consideration of the ideas and concepts that are presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect graduate-level writing and APA standards. READING resources: Text: McWatters, C. S., & Zimmerman, J. L. (2016). Management accounting in a dynamic environment. New York, NY: Routledge, Taylor & Francis Group. (Use as a supporting reference this week). Articles Silinevicha, V., & Kalinina, K. (2017). The development of the evaluation system of factors, influencing on the organization for the prevention of risks of its activity in the market in any field of activity, using PEST—analysis. Professional Studies: Theory & Practice / Profesines Studijos: Teorija Ir Praktika, (18), 38-44.

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