In a 1,250-word essay, respond to the following questions:
- Compare and contrast Ducati’s e-commerce strategies with those of Harley-Davidson. Where did the companies use similar strategies and where were the strategies different? What were the differences in the typical customers of Ducati versus Harley-Davidson and how did these differences impact the major decisions in their respective e-commerce strategies?
- How did these companies attempt to align their internal processes with their e-commerce strategies?
- This case was written in 2003. What kinds of e-commerce strategies do believe might be appropriate in the present day in light of the evolution of e-commerce platforms?