Market Strategies For Small Business Project Week 6

  Course Project: Pulling It All Together—Completion of the Small Business Plan In the preceding weeks of this course, you have developed elements of a simple business plan for your Course Project. This Course Project was designed to help you appreciate the importance of the information that is included in such a plan. But that is just the beginning. If you take the time to do the initial planning and then never refer back to what you have done, much of your effort will be wasted. Equally important to the initial development of the plan is establishing benchmarks and scheduling reviews of the original plan. As your business grows, it might be necessary to adapt the plan to changing conditions, but this plan will still be the compass that guides your course and keeps your vision alive. For this final week, you will add two pieces to your business marketing plan. First, you will write a 1- to 2-paragraph executive summary that briefly summarizes the key points of your plan. The summary should be clear enough that someone unfamiliar with what you are doing would have an overall idea of what you are proposing. You will also write a 1-page summary outlining how your company would use your plan to continually grow and market your venture. In the summary, evaluate the plan for its short- and long-term feasibility. Is it easily adaptable to changing conditions? The summary should also detail how you would measure success (both financial and non-financial measures). By Day 7 This Assignment will be due. Submission and Grading Information To submit your completed Assignment for review and grading, do the following: Please save your Project using the naming convention “WK6Proj+last name+first initial.(extension)” as the name. Click the Week 6 Project Rubric to review the Grading Criteria for the Assignment. Click the Week 6 Project link. You will also be able to “View Rubric” for grading criteria from this area. Next, from the Attach File area, click on the Browse My Computer button. Find the document you saved as “WK6Proj+last name+first initial.(extension)” and click Open. If applicable: From the Plagiarism Tools area, click the checkbox for I agree to submit my paper(s) to the Global Reference Database. Click on the Submit button to complete your submission.

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