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Marketing homework help

India Netflix Marketing SWOT

Product or Service Ideas: Video Streaming Service (Netflix)
We would like to increase the revenue of Netflix in India and focus on the emerging middle class,  who want a large library of exclusive content that is inexpensive.

  • Geographic: India because it is the second most populated country in the world with an emerging middle class.
    • India’s Emerging Middle-Class
    • Netflix Revenue and Usage Statistics (including India)
    • The population of India is 1.38 Billion 
    • 26.6 million Indian Netflix users in 2020
    • Only 3 Million active subscribers in India as of 2,443,800 as of Q1 2020
  • Psychographic: Those who prefer inexpensive video streaming, but also like large libraries of content that include both original content for India and also international content.
    • Current challenges for video streaming service growth in India
    • Why growth has been elusive to Netflix in India
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