Marketing of Luxury Goods and Services

Click here and consider this done.

Project Overview:           Students will analyse the extension of 2 luxury brands into a sector outside of the original (for example, from fashion clothing to perfumes). General theories on brand extensions should be used as well as examples from 2 companies of their choice. Visual examples should be presented in the appendices section.

Overall Aim:                     The aim of the project is for students to investigate the importance and different methods of brand extensions in the luxury sector.

Learning Outcomes:


This is a project to be carried out in GROUPS OF TWO (only in exceptional circumstances will a group of another size be permitted).

-An analysis of the chosen industry sector worldwide (PESTEC analysis)

-An analysis of the chosen brand and its ownership structure

-Details of the extensions of the chosen brands

-Identification of segmentation by analysing the promotional materials of the different companies and linking this to the chosen target groups (s)

Resources Available:

  • GIHE library and resources
  • Services Management lectures including the text and any handouts.

Special Instructions:

To pass this assignment you are expected to:

  • Submit a hard copy of your project accompanied by a signed and dated statement of authorship;
  • use appropriate terminology, Glion APA style referencing and correct English;
  • respect the required format;
  • be prepared to do a viva at the discretion of the tutor and in the presence of at least two faculty members;
  • Keep a record of your own experiences from the present semester and not rely on previous encounters.

Click here and consider this done.

15% off for this assignment.

Our Prices Start at $11.99. As Our First Client, Use Coupon Code GET15 to claim 15% Discount This Month!!

Why US?

100% Confidentiality

Information about customers is confidential and never disclosed to third parties.

Timely Delivery

No missed deadlines – 97% of assignments are completed in time.

Original Writing

We complete all papers from scratch. You can get a plagiarism report.

Money Back

If you are convinced that our writer has not followed your requirements, feel free to ask for a refund.

Open chat
Hello. Welcome to Quality Academic Help. How can we help you?