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Patanjali Ayurved case study

 our chosen company is Patanjali Ayurved, the fastest growing FMCG company in India. Founded in 2006 by a monk and yoga instructor, Baba Ramdev, it is now worth almost $2 bln. The non-for-profit company’s rapid growth came with its own challenges- finding business wherewithal for running such a large enterprise, securing ways to sell large quantities of various products, constant expansion in India, and most importantly- finding ways to deal with larger, multinational companies trying to put them out of business. Patanjali was forced to handle Colgate’s, but also ITC’s and Nestle’s, strategies for making them go bankrupt. it should includes following sections History of the company (ppl, founders, etc.) Relationship with competitors. Perception of the company (domestic and abroad) Uniqueness of the company.

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