PEST Analysis

You will submit an environmental scan of the company within the chosen market domain using the

PEST format. This analysis will be written viewing the

company from the outside to the inside. This assessment will consider the knowledge gained from the

SWOT analysis generated in Milestone Two and assess the

company’s competitive readiness from external dimensions, extending to the global marketplace. The

scan will include the external political, economic/financial,

sociopolitical, and technological trends for a given market environment and a potential market. The

information gathered from this scan will assist in the

identification of the most lucrative market niche in which to formulate an actual business

development strategy in Milestone Four.

A. External Factors

1. PEST Analysis: Complete a PEST analysis on the external factors that affect the company’s

readiness to compete. What are the political,

economic, social, and technological factors that affect the company?

2. Prioritized List: Based on the PEST analysis, examine and address the key issue from each quadrant

to assist in the success of your chosen

company. Include supporting rationale and research as needed.

3. Readiness: Based on external factors, evaluate the company’s readiness to compete in the business

environment of the market domain. Support

your evaluation with information from your market domain evaluation and PEST analysis.



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