Product analysis

Consumer buying patterns have changed over the years. You are required to prepare an essay based on the products/service of a chosen company that has seen their customer base change due to trends in consumer spending.

– Addressing the cultural element influences on the buying process (from customer’s perspective)

– Carrying out an analysis using appropriate theories or models

– Assessing the likely impact of culture on marketing activities arising from
agreed terms of reference (from firm’s perspective)

– An evaluation of the impact of technology, mobile, apps, social media, internet, etc. on new patterns affecting buying experience

– The role of shared economy

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