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Rhetorical Analysis Paper – Write About Advertisement

The body paragraphs of your paper will do things like explain the context for what you are analyzing, describe what you are analyzing, and discuss how the thing you are analyzing uses rhetoric. Please do not produce a five-paragraph essay (i.e. intro, three body paragraphs for the three rhetorical elements, and conclusion). Analyze the provided AXE deodorant commercial and the Rhetorical elements in it  Pathos: emotional appeal to audience  Logos: logical appeal to audience (structure/organization, etc.)  Purpose: why author created text  Audience: target audience (who text was originally created for)  Conventions: what other visual texts of this genre have in common  Context: the history/context in which the ad was created  Visual: the specific parts of the visual text

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