• To which extent, if at all, do you find that the French brands have an advantage over non-French in certain market categories?
• Using at least 10 Made in Paris and 10 Made in France companies/brands as examples that you have researched, try to explain the French sense of aesthetic and quality management to that of non-French companies/brands. For this individual paper on word doc please note the following • Please read the brief again to see if your paper answered it. Talk about brand such as • If you do come across published opinions that you wish to share, ensure that you quote your sources immediately for each sentence or paragraph quoted. Avoid using words such as: • In my opinion, I think, I believe that, I noticed that, I also think that, I conclude, to me it is about, For me… In my point of view, according to me. • Instead say things like “one could argue that.” or “it is likely that”, the field trip research revealed that”, or based on…the author (you) would argue that …” or “for example….In other words, it should come across as objective findings and not simply personal opinions. 1. Structure your paper properly even if it’s only a 1-2 page short paper. Places to read up on writing academic critiques / papers o https://writing.wisc.edu/Handbook/Assignments.html o https://jerz.setonhill.edu/writing/academic1/short-research-papers/ o https://www.youtube.com/watch?v=skEn61J6c8s o https://www.jcu.edu.au/__data/assets/pdf_file/0006/202659/How-to-write-a-Critical-Essay.pdf o https://student.unsw.edu.au/structure-critical-review o http://www.sussex.ac.uk/skillshub/?id=256 o https://www2.le.ac.uk/offices/ld/resources/writing/writing-resources/critical-writing 2. Use the occasion to auto-critique your own beliefs! You can always conclude that ‘further academic research is necessary” etc
